#UltimateHawker 2022
with Sqkii
Aug 2022
#UltimateHawker 2022 is a gamification solution created for one of Sqkii's client's, DBS Bank. This is the second iteration of the campaign, which heavily features hawker stalls and the winners of the DBS PayLah! Hidden Gem Hawker Awards. Players travel around Singapore to visit virtual hawker centres and cook dishes in a mini-game. By successfully cooking and collecting specific dishes, they serve a group of friendly monsters who tip them generously with coins. These coins can then be exchange for gift tingkats with attractive prizes.
The game seeked to drive DBS PayLah! transactions, especially at hawker centre food stalls. It was well received by participants, with an average overall enjoyment rating of 4.11 out of 5 stars. The campaign also succeeded in driving over 20,000 PayLah! Transactions.
I was a Game Designer for this project. I was involved in the following:
Brainstorming: Brainstorming different game ideas to fulfil the client’s requests and improve on the previous iteration, and pitching the ideas to the Business Development team
Game Design Document: Writing the game design document of all flows and mechanics involved for coding by the Development team
Testing: Extensive testing of the game interface to ensure all mechanics were coded as intended