Sleigh Dash

with Sqkii
Nov - Dec 2022

Sleigh Dash is a gamification solution created for one of Sqkii's client's, Lendlease. Users could play a mini-game after uploading their receipts to the Lendlease Plus app, where they tap to guide Santa’s sleigh through various obstacles in exchange for coins. These coins could then be used to redeem gift boxes with attractive prizes.

This gamified solution generated a 40 times return-on-investment in sales for the client.

I was the Game Design lead for this project. I was involved in the following:

Brainstorming: Brainstorming different game ideas to fulfil the client’s requests, and pitching the ideas to the Business Development team

Low-Fidelity Mock-Ups: Creating the key user flow diagram and key low-fidelity screens for further development by the UX team

Game Design Document: Writing the full game design document of all flows and mechanics involved for coding by the Development team

Balancing: Balancing the game economy to ensure a fun but challenging game, while maintaining prize longevity

Testing: Extensive testing of the game interface to ensure all mechanics were coded as intended

Data Analysis: Analysing campaign data and performance using Metabase and Microsoft Excel to gain insights on best practices and improvements for future projects

The easy to learn yet hard to master mini-game was addictive and enjoyable for players. Players were retained throughout the campaign and continued to play the mini-game, even after they had earned enough coins to redeem all available gift boxes.